Module 03 · Distribution

One video, seven platforms.

The multi-platform strategy that turns each long-form video into seven pieces of content across TikTok, Reels, Shorts, Facebook, and Threads. Batch it into one weekly session.

8 lessons
01
Distribution · Lesson 1

The distribution mindset

Why single-platform strategy is dead in 2026, and what to do about it.

02
Distribution · Lesson 2

Clip extraction — one video into seven

The five-clip standard: how to pull five short-form clips from every long-form video.

03
Distribution · Lesson 3

TikTok — the algorithm, the hooks

The TikTok playbook: hook mechanics, posting cadence, and how to convert TikTok views into YouTube subscribers.

04
Distribution · Lesson 4

Instagram Reels — the polished platform

Why Reels rewards production polish more than TikTok, and how to adapt your clips accordingly.

05
Distribution · Lesson 5

YouTube Shorts — the amplifier

How to use Shorts to feed traffic to your main channel rather than compete with it.

06
Distribution · Lesson 6

Facebook + Threads — the low-effort long tail

Why these two platforms are worth 20 minutes a week each — and no more.

07
Distribution · Lesson 7

Scheduling + tooling — one hour on Sunday

How to batch a full week of distribution in a single weekly session.

08
Distribution · Lesson 8

The integrated weekly rhythm

Putting the whole distribution system together — what happens on each day of the week.